When you are looking for new ways to raise the visibility of your business, you may want to consider marketing via email. One of the most effective and time tested strategies for marketing to current and potential customers is email marketing. Here are just a few techniques to use to make your email marketing effective.
It is important to avoid sending unsolicited emails when attempting to market a product. Anyone who receives an email they didn't ask for will get angry and is likely to report you for spamming them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If you don't, you could get a lot of spam complaints or lose customers for good.
Keep your customers interested in your emails by offering promotions. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Utilize A/B testing to determine the most effective type of subject line. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Make sure that you get permission from any subscriber before you decide to send them an email. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. A lot of people will not want to spend money with your company any longer.
Increase the value of your email content by including helpful information. Your subscribers should have access to exclusive content before everyone else. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
Limit your marketing email messages to only one each week. Your customers are likely busy people who receive several messages every day. Sending emails too frequently makes it more likely that your customers will stop reading.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
The best way to avoid sending emails that are spammy is by studying spam emails firsthand. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email address in just a few places online. See what's wrong with these emails and make sure you don't make the same mistakes. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Remember that many people today are utilizing mobile devices to check their email. Devices like these have much smaller screens and less work space. Design your emails so they are displayed on smaller screens too.
Make sure your recipients know what to do. Tell your audience what you expect from them. Include obvious links with instructions on how your readers should proceed once they get to your site. You can repeat these sections by including them in both the top and bottom of your messages.
In order to build your business and connect with your customers, a good email marketing strategy might just be your best choice. Follow the advice in this article to create attention grabbing emails that your customers are sure to find relevant and informative.